Last updated: August 2026
Trutide Research Ltd. (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use and safeguard your information when you visit trutide.co.uk or place an order with us.
1. Who We Are
Trutide Research Ltd. is a UK-registered company. Our website is trutide.co.uk. Company No. 17148085. Registered office: Suite A, 82 James Carter Road, Mildenhall, Suffolk, IP28 7DE. For all data-protection enquiries, contact us at legal@trutide.co.uk.
2. What Data We Collect
When you place an order, use our website or contact us, we may collect:
- Name and contact details, including your email address and phone number
- Billing and delivery address
- Order history and transaction data
- IP address and browser information collected through cookies and similar technologies
- Communications you send us
3. How We Use Your Data
We use your personal data to:
- Process and fulfil your orders
- Send order confirmations and shipping updates
- Respond to your enquiries
- Comply with our legal obligations
- Improve our website and services
- Send marketing communications where you have chosen to receive them
- Measure website use and advertising performance, subject to your cookie and tracking preferences where required
We do not sell personal data.
4. Legal Basis for Processing
We process your data on the following legal bases under UK GDPR:
- Contract performance — to process and deliver your order
- Legal obligation — to comply with applicable laws and regulations
- Legitimate interests — to operate and improve our services, protect our website and prevent fraud
- Consent — where you have opted in to marketing communications or optional cookies and tracking technologies
5. Data Retention
We retain personal data only for as long as necessary for the purpose for which it was collected and to meet applicable legal, accounting and regulatory requirements.
Order and accounting records are generally retained for the period required under applicable UK tax and accounting law, typically six years from the end of the relevant financial year, and longer where legally required.
Customer-service correspondence is retained only for as long as reasonably necessary to deal with enquiries, disputes or related business requirements.
Marketing records are retained while a person remains subscribed, with a minimal suppression record retained where necessary after unsubscribe to ensure marketing preferences continue to be respected.
Analytics and tracking information is retained in accordance with the configured retention periods of the relevant systems.
6. Who We Share Personal Data With
We may share personal data with trusted service providers where necessary to operate our business and provide our services. These may include:
- Payment processing providers
- Delivery, fulfilment and logistics providers
- Email communication and marketing service providers
- Website hosting, security and technical service providers
- Address verification and customer-data validation providers
- Analytics and website measurement providers
- Advertising and conversion-measurement providers, subject to your cookie and tracking preferences where required
- Professional advisers, regulators or public authorities where disclosure is legally required
We only share personal data where necessary for the relevant purpose and do not sell personal data.
7. Cookies
We use necessary cookies and, where required, optional analytics and advertising technologies in accordance with your choices. You can accept, reject or change your optional cookie preferences at any time using the Cookie Settings control available on the website.
8. International Transfers
Some service providers may process personal data outside the United Kingdom. Where this occurs, we use providers and transfer arrangements designed to provide the safeguards required by applicable UK data-protection law.
9. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data where no legal obligation to retain it exists
- Object to or restrict processing of your data
- Request a portable copy of your data
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at legal@trutide.co.uk. We normally respond to valid data-protection requests within one month, subject to any extension permitted by applicable law.
10. Complaints
If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or data-processing activities. Where changes are material, we will take reasonable steps to bring them to your attention.